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Integrated Strategic Communication

WSU’s online bachelor of arts in Integrated Strategic Communication—offered by the nationally acclaimed Edward R. Murrow College of Communication—provides a broad-based curriculum that focuses on both digital and traditional media.

Students will learn applied principles of advertising and public relations and participate in an internship to solve real-world communication problems. Courses are developed and taught by Murrow College faculty who have rich industry experience and a commitment to student success.

Careers

Integrated Strategic Communication students acquire the skills they need to prepare for careers in corporate communications, social media, community and media relations, advertising and public relations. Jobs are available in public relations firms and advertising agencies as well as in virtually all industries and businesses that require the expertise of communication professionals.

Accreditation

Washington State University is regionally accredited by the Northwest Commission on Colleges and Universities. More information on accreditation here.

Why WSU Global Campus?

WSU Global Campus fulfills WSU’s 1890 land-grant mission of expanding access to education. We use new technologies, but uphold old-school values, with courses taught by expert WSU faculty, academic advisors intent on your success, and a diploma backed by a long-established reputation for excellence.

Besides receiving an exceptional education, students enrolled in WSU Global Campus are invited to events coordinated by the online student government and the Global Connections program. These include face-to-face gatherings, online career fairs, live-stream cultural performances, keynote addresses and other events.

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Program of Study
All courses are available online

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Students must complete a minimum of 120 semester credit hours to earn a BA in Integrated Strategic Communication; at least 30 credits must be from WSU.

All WSU undergraduates must complete the University Common Requirements (UCORE). These can generally be satisfied with a direct transfer degree. For a list of direct-transfer agreements, visit WSU's Transferring an Associate Degree web page.

  • Certification Requirements:
    (10 semester credits)

    Before advancing to upper-division courses required for the degree, students must become certified as an integrated strategic communication major. Students are required to apply for certification. A Global Campus integrated strategic communication academic advisor can provide additional information about the process.

    Certification Minimum Requirements:

    • Complete the following pre-certification courses:
      • COM 101 - Media and Society
      • COM 102 - Public Speaking in the Digital Age
      • COM 105 - Communication in Global Contexts
      • COM 138 - Communication Overview
    • Have earned at least 30 semester credits (15 or more from WSU)
    • Pass the Murrow College Grammar and Writing Exam (via the COM 138 course)

    Students may apply to certify during the semester in which they will complete the requirements listed above.

    Certification decisions are based on the number of spots available that semester, cumulative WSU GPA, the number of credits completed, and the applicant’s performance on the Murrow College Grammar and Writing Exam (via the COM 138 course). A cumulative GPA of 3.0 guarantees certification.

    Students will take COM 300 in the first semester upon certification.

  • Core Communication Courses:
    (6 semester credits)
    • COM 210 – Multimedia Content Creation
    • COM 300 – Writing in Communication
  • Upper Division Communication Courses:
    (33 semester credits)
    • COM 309 - Quantitative Research Methods
    • COMJOUR 333 - Reporting Across Platforms
    • COMSOC 301 - Foundations of Persuasion
    • COMSTRAT 310 - Digital Content Promotion
    • COMSTRAT 312 - Principles of Public Relations
    • COMSTRAT 380 - Advertising Principles and Practices
    • COMSTRAT 383 - Creative Media Strategies and Techniques
    • COMSTRAT 476 - Consumer Insights and Branding
    • COMSTRAT 485 - Communication Campaigns and Management
    • COMSTRAT 495 - Internship
    • MKTG 360 - Marketing

Please review the online WSU Catalog for additional information about specific degree requirements.



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