Media InnovationIcon: laptop and phone with thumbs up and play symbol, respectively.

professional editing video on desktop computer

Application Deadline

  • Spring: December 8
  • Summer: April 12 (early sessions)
  • Fall: July 19

Class Begins

  • Spring: January 8, 2024
  • Summer: May 6, 2024 (early sessions)
  • Fall: August 19, 2024

Degree Awarded

Bachelor of Arts
in Journalism and Media Production

WSU College

Murrow College of Communication

Skills for a New Media Landscape

Information is power, and in today’s rapidly evolving world of digital media and journalism, innovative and ethical professional communicators are more crucial than ever. The Edward R. Murrow College of Communication provides the skills and knowledge you need to make an impact in the evolving fields of multimedia production and journalism.

Why Study Media Innovation at WSU?

The journalism and media landscape has changed dramatically in the past few decades. Emerging technologies and a quickly evolving culture and society have presented many new challenges for this fascinating and essential field.

In response, the prestigious Edward R. Murrow College of Communication’s Journalism and Media Production (JMP) program, in partnership with WSU’s Global Campus, offers a degree designed to address the transformation and technological innovation in today’s modern media environment. Taught entirely online by award-winning Murrow faculty, our Media Innovation degree is incredibly well suited to immerse students from all backgrounds in powerful digital media and journalism strategies and tools—all from wherever you have an internet connection.

If you’re interested in journalism and media production and want to conveniently learn how to be an ethical, innovative, and effective professional in this exciting and rewarding career field, this program is for you!

What You’ll Learn

As a Media Innovation student, you will become immersed in cutting-edge journalism, multimedia production, and media communication. This degree focuses on understanding communication theory and developing practical skills across various media platforms, spotlighting emerging trends and innovations in the field. You’ll gain proficiency in using innovative, professional-level editing and production technologies, expanding your toolbox of valuable digital media skills that can be applied to conceptualizing, producing, and editing a wide range of media content. You’ll also thoroughly understand the legal requirements and ethical implications of journalism and media production.

Graduates with this degree will be fully equipped to pursue exciting digital media, journalism, multimedia/video production, and communication careers in diverse markets worldwide.

professional designing content on laptop computer

WSU Online Media Innovation Degree Strengths

  • The Edward R. Murrow College of Communication is highly regarded nationwide by professionals and wins awards for student’s work.
  • Learn applied journalism techniques and practical technology skills that are highly valuable in today’s fast-moving media landscape.
  • Learn from professors who win awards for their teaching and professional work, are nationally ranked for their research, and emphasize the highest standards in the tradition of the legendary broadcaster Edward R. Murrow.

Program of Study

All courses are available online

All WSU undergraduates must complete a minimum of 120 semester credits of which 40 credits must be at the 300 – 400 level to earn a BA in Journalism and Media Production. At least 30 credits must be from WSU.

All WSU undergraduates must complete the University Common Requirements (UCORE). These can generally be satisfied with a direct transfer degree. For a list of direct-transfer agreements, visit WSU’s Transferring an Associate Degree web page.

Lower Division Core Requirements provide a basic foundation of communication knowledge to prepare you for upper division courses in communication. A Global Campus academic advisor can provide additional information about these courses.

Core Courses

  • COM 101 Media and Society
  • COM 102 Public Speaking in the Digital Age
  • COM 105 Communication in Global Contexts
  • COM 138 Introduction to Communication
  • COM 210 Multimedia Content Creation (w/ a C or better)
  • COM 300 Writing in Communication (101; 102; 105; 138; WSU 2.7 + GPA; So.) (w/ a C or better)

Degree Core Requirements (27 credits)

  • COM 320 Visual Communication (210; 300)
  • COM 321 Intercultural Communication
  • COM 415 Media Law (Jr.; 300)
  • COM 440 Media Ethics (Jr.; 300)
  • COMJOUR 350 News & Society (101; 102; 105; 138; So.)
  • Required–1 course from Advanced Media and Society courses:
  • COM 464 Gender and the Media (So.)
  • COM 471 Stereotypes in the Media (Jr.)
  • COM 479 Youth in the Media (Jr.)
  • or COM 421  Intercultural Communication & Globalization (Jr.)
  • 9 credits of Major Elective credit (300-400-level COM, COMJOUR, COMSTRAT courses). Up to six credits combined: COM/COMSTRAT 495 Internship, COM 497 Practicum, COM 499 Special Problems, and/or pre-approved study abroad communication courses may be used to satisfy the elective requirement. 

Media Innovation (15 credits)

  • COMSTRAT 310 Digital Content Promotion (210; So.) or COMJOUR 390 Video for the Web
  • COMSTRAT 324 Reasoning & Writing [M] or COMJOUR 333 Reporting Across Platforms
  • COM 420 New Communication Technologies (Jr.)
  • COM 481 Mobile Media (Jr.; 310 or 320)
  • COM 490 Web Design and Usability (Jr.; 310 or 320)

Transfer students bringing in 30 or more semester credits from an outside institution, and a 3.0 or higher transfer GPA will be directly admitted into the Murrow College. All transfer students are required to consult with a Murrow Professional Academic Advisor prior to enrollment at WSU.

Please review the online WSU Catalog for additional information about specific degree requirements.

Related Certificates

Global Campus offers these related undergraduate certificate programs that you can consider pairing with your media innovation major.