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Washington State University Global Campus

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Apply By

Dec. 4 (Spring)
April 14 (Summer)
July 23 (Fall)

Class Begins

Spring: Jan. 11, 2021
Summer: May 10, 2021
Fall: Aug. 23, 2021

Degree Awarded

Bachelor of Arts
in Business Administration

WSU College

Carson College of Business

Enter a Dynamic Career Field

Today’s global business landscape is fast-paced, with a wide variety of competitive markets and highly diverse and specialized consumers. In this dynamic environment, skilled marketing professionals with the expertise necessary to acquire and maintain a satisfied customer base are highly sought after. 

Request marketing major information

Why Major in Marketing?

Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs. Marketing is a diverse and flexible field of business that can involve sales, advertising, promotion, branding, market research, retail management, pricing, distribution, new product introduction, international business, and e-commerce. All types of businesses and organizations, as well as many government agencies, have marketing needs. Job availability for marketers is strong compared to many other business fields. A marketing career can take you around the world or even allow you to work from home.

What You’ll Learn

Besides developing a strong foundation in business fundamentals, WSU marketing majors take courses in consumer behavior, marketing research, promotion management, marketing management, international marketing and elective business courses. You will learn both valuable knowledge and practical skills designed to prepare you for exciting careers in the dynamic field of marketing. Career opportunities in marketing include positions as sales representative, consultant, marketing associate, retail manager, or advertising specialist. Experienced marketers can hold senior positions such as director of marketing, market research manager or brand manager.

WSU Marketing Program Strengths

  • WSU’s Carson College of Business is among only 2% of business programs worldwide whose programs are fully accredited by AACSB International (the world’s foremost business accreditation) at the bachelor’s, master’s, and doctoral levels.
  • Learn from renowned faculty who care about you as an individual and as a student.
  • Get career advice and acquire valuable, practical skills and from experienced professors armed with cutting-edge marketing research.

Infographic: Marketing degree.
Note: All career statistics come from the Bureau of Labor Statistics Occupational Outlook Handbook

Photo:  Closeup of marketers' hands with projects.

Courses Designed for Flexibility

The Carson College of Business offers its upper division courses in a 7-week format. Several required upper division courses are offered only once per year. Students will be required to take some courses during the summer.

The 7-week sessions allow students to complete two or four 7-week courses during a traditional 16-week semester and can be taken concurrently with 16-week non-business courses. The 7-week courses are accelerated and require about 15-20 hours of work per week but allow for a more flexible schedule suited for working students. The current 7-week marketing major course rotation schedule is provided below in the Program of Study under Marketing Core Requirements and Course Rotation Schedule.  

Program of Study

All courses are available online

University Requirements

All WSU undergraduates must complete a minimum of 120 semester credits of which 40 credits must be at the 300 – 400 level. Students must also complete the University Common Requirements (UCORE). These can generally be satisfied with a direct transfer degree. For a list of direct-transfer agreements, visit WSU’s Transferring an Associate Degree page.

Admission to the Major

Minimum Requirements

A student must meet the following minimum requirements to be eligible to apply for a Carson College of Business major:

  • Complete the following courses with a grade of C or higher:
    • B A 100 – Introduction to Business
    • HBM 101 – Professional Development
    • B A 102 – Exploring Careers in Business
    • MATH 201 – Mathematics for Business & Economics (MATH 202 or ALEKS score of 80% or higher is an acceptable substitute. MATH 106 or MATH 140 will be accepted as alternatives to MATH 201 for transfer students.)
    • ECONS 101 – Microeconomics OR ECONS 102 – Macroeconomics
  • Complete the Carson Career Amplifier Program Year 1
  • Have a WSU cumulative GPA of at least 2.50 and not be on academic probation
  • Complete at least 27 credit hours

Students must apply to be admitted to the major during the term they anticipate completing the above requirements.

Marketing Core Requirements and Course Rotation Schedule

30 semester credits

The rotation schedule below shows when upper division business courses for the marketing major are offered during the year. The 7-week sessions are typically scheduled as follows:

  • Fall Session 1: Late August to early October
  • Fall Session 2: Mid-October to early December
  • Spring Session 1: Early January to late February
  • Spring Session 2: Early March to early May
  • Summer Session 1: Mid-May to late June
  • Summer Session 2: Late June to mid-August

The course rotation schedule is provided for planning purposes. New students should refer to their personal planning worksheet created by their Global Campus Academic Advisor for initial planning. Once admitted to the major, students should refer to their Academic Progress Report in myWSU to track their academic progress.

Marketing Rotation Schedule

CourseFall Session 1Fall Session 2Spring Session 1Spring Session 2Summer Session 1Summer Session 2
FIN 325 – Introduction to Financial ManagementYesNoYesNoYesNo
IBUS 380 – International BusinessNoYesNoYesNoYes
IBUS 482 [M] – International MarketingNoNoNoYesNoNo
MGMT 491 [CAPS] – Strategic ManagementYesNoYesNoYesNo
MGTOP 340 – Operations ManagementNoYesNoYesNoYes
MKTG 360 – MarketingNoYesNoYesNoYes
MKTG 368 – Marketing ResearchNoNoYesNoNoNo
MKTG 407 – Consumer BehaviorNoNoNoNoYesNo
MKTG 477 – Promotion ManagementNoYesNoNoNoNo
MKTG 495 [M] – Marketing ManagementNoNoNoNoNoYes

Marketing Electives

Upper Division Marketing Electives (2 courses)

Note: All upper division courses are seven weeks

  • Any 300 or 400 level ACCTG, B_LAW, ENTRP, FIN, I_BUS, MGMT, MGTOP, MIS or MKTG course

Additional College of Business Graduation Requirements

  • * 6 credits of additional social sciences or humanities coursework: ANTH, ASIA, CES, CRM J, DTC, ECONS, ENGL, FINE ART, HIST, HUM, PHIL, PSYCH, SOC, HD, POL S, and WOMEN ST
  • One of the following Communication courses:
    • COM 102 [COMM] – Public Speaking in the Digital Age
    • H_D 205 [COMM] – Developing Effective Communication and Life Skills
  • 3 credits Written Communications: ENGLISH 402 [WRTG] [M] – Technical and Professional Writing OR ENGLISH 403
  • 2.5 cumulative grade point average in all business courses
  • Nine upper division (300 and 400-level) courses must be taken at WSU

*Cannot be used for any other requirement

International Experience Requirement

Unlike online marketing degree programs at other institutions, the Carson College of Business has a six-credit international experience requirement to help students develop the skills to succeed in the global marketplace. A variety of options exists to fulfill this requirement, including study abroad, international internships, and approved coursework.

Note: Students who have already completed a business degree through WSU may not return to complete a second business major.

Please review the online WSU Catalog for additional information about specific degree requirements.