Today’s global business landscape is fast-paced, with a wide variety of competitive markets and highly diverse and specialized consumers. In this dynamic environment, skilled marketing professionals with the expertise necessary to acquire and maintain a satisfied customer base are highly sought after.
Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs. Marketing is a diverse and flexible field of business that can involve sales, advertising, promotion, branding, market research, retail management, pricing, distribution, new product introduction, international business, and e-commerce. All types of businesses and organizations, as well as many government agencies, have marketing needs. Job availability for marketers is strong compared to many other business fields. A marketing career can take you around the world or even allow you to work from home.
Besides developing a strong foundation in business fundamentals, WSU marketing majors take courses in consumer behavior, marketing research, promotion management, marketing management, international marketing and elective business courses. You will learn both valuable knowledge and practical skills designed to prepare you for exciting careers in the dynamic field of marketing. Career opportunities in marketing include positions as sales representative, consultant, marketing associate, retail manager, or advertising specialist. Experienced marketers can hold senior positions such as director of marketing, market research manager or brand manager.
WSU Marketing Program Strengths
- WSU’s Carson College of Business is among only 2% of business programs worldwide whose programs are fully accredited by AACSB International (the world’s foremost business accreditation) at the bachelor’s, master’s, and doctoral levels.
- Learn from renowned faculty who care about you as an individual and as a student.
- Get career advice and acquire valuable, practical skills and from experienced professors armed with cutting-edge marketing research.
Note: All career statistics come from the Bureau of Labor Statistics Occupational Outlook Handbook
Program of Study
All courses are available online
30 semester credits
Before advancing to upper-division business and marketing courses, students must become certified in business administration with a major in marketing. Certification is competitive and course enrollments are limited. Students are required to apply for certification. A Global Campus business academic advisor can provide additional information about the process. Applicants meeting the minimum requirements as indicated below are then ranked by academic performance to fill the current quota.
Certification Minimum Requirements
- Certification requires an overall cumulative GPA of 2.5 or higher, 60 or more total semester credits completed, and completion of the following certification courses with a grade point average (GPA) of 2.5 or higher:
- ACCTG 230, 231 – Financial Accounting and Managerial Accounting
- B_LAW 210 – Law and the Legal Environment
- MGTOP 215 – Business Statistics
- ECONS 101, 102 – Micro and Macro (prerequisite Math 099 or 101 with a grade of C or better)
- ENGLISH 101 – College Composition
- MATH 201, 202 – Finite Math and Business Calculus
- MATH 171, 172 – Calculus I and Calculus II
- MIS 250 – Managing Information Technology
Students will be placed in rank order based on cumulative GPA and other performance criteria. The top students are then certified based on the number of spots available that semester. Transfer course grades will be used to calculate the certification GPA, but they are not included in the WSU cumulative GPA.
15 semester credits
- FIN 325 – Introduction to Financial Management
- MGMT 301 – Principles of Management and Organization (was MGTOP 301)
- MGTOP 340 – Operations Management
- MKTG 360 – Marketing
- MGMT 491 – Business Strategy and Policy (was MGTOP 491) OR
ENTRP 492 – Small Business Policy (was MGTOP 492)
15 semester credits
- MKTG 368 – Marketing Research
- MKTG 407 – Consumer Behavior
- MKTG 477 – Promotion Management
- MKTG 495 [M] – Marketing Management
- IBUS 482 [M] – International Marketing
Upper Division Marketing Electives (2 courses)
- Any 300 or 400 level ACCTG, BLAW, ENTRP, FIN, IBUS, MGMT, MGTOP, MIS or MKTG course
- 3 credits of Written Communications: ENGLISH 402 or 403
- 3 credits of Political Science (POL_S)
- 3 credits of Sociology (SOC) or Psychology (PSYCH)
- One of the following Communication courses:
- COM 102 – Public Speaking in the Digital Age
- H_D 205 – Developing Effective Communication and Life Skills
- 2.5 cumulative grade point average in all business courses
- Nine upper division (300 and 400-level) courses must be taken at WSU
- 60 credits must be outside of business disciplines
The College of Business has a six-credit international experience requirement to help students develop the skills to succeed in the global marketplace. A variety of options exists to fulfill this requirement, including study abroad, international internships, and approved coursework. You will work with your Global Campus academic advisor to determine the best option to fulfill this requirement.
Note: Students who have already completed a business degree through WSU may not return to complete a second business major.
Please review the online WSU Catalog for additional information about specific degree requirements.