Today’s global business landscape is fast-paced, with a wide variety of competitive markets and highly diverse and specialized consumers. In this dynamic environment, skilled marketing professionals with the expertise necessary to acquire and maintain a satisfied customer base are highly sought after.
Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs. Marketing is a diverse and flexible field of business that can involve sales, advertising, promotion, branding, market research, retail management, pricing, distribution, new product introduction, international business, and e-commerce. All types of businesses and organizations, as well as many government agencies, have marketing needs. Job availability for marketers is strong compared to many other business fields. A marketing career can take you around the world or even allow you to work from home.
Besides developing a strong foundation in business fundamentals, WSU marketing majors take courses in consumer behavior, marketing research, promotion management, marketing management, international marketing and elective business courses. You will learn both valuable knowledge and practical skills designed to prepare you for exciting careers in the dynamic field of marketing. Career opportunities in marketing include positions as sales representative, consultant, marketing associate, retail manager, or advertising specialist. Experienced marketers can hold senior positions such as director of marketing, market research manager or brand manager.
WSU Marketing Program Strengths
- WSU’s Carson College of Business is among only 2% of business programs worldwide whose programs are fully accredited by AACSB International (the world’s foremost business accreditation) at the bachelor’s, master’s, and doctoral levels.
- Learn from renowned faculty who care about you as an individual and as a student.
- Get career advice and acquire valuable, practical skills and from experienced professors armed with cutting-edge marketing research.
Note: All career statistics come from the Bureau of Labor Statistics Occupational Outlook Handbook
The Carson College of Business offers its upper division courses in a 7-week format. Several required upper division courses are offered only once per year. Students will be required to take some courses during the summer.
The 7-week sessions allow students to complete two or four 7-week courses during a traditional 16-week semester and can be taken concurrently with 16-week non-business courses. The 7-week courses are accelerated and require about 15-20 hours of work per week but allow for a more flexible schedule suited for working students. The current 7-week marketing major course rotation schedule is provided below in the Program of Study under Marketing Core Requirements and Course Rotation Schedule.
Program of Study
All courses are available online
A student must meet the following minimum requirements to be eligible to apply for a Carson College of Business major:
- Complete the following courses with a grade of C or higher:
- B A 100 – Introduction to Business
- HBM 101 – Professional Development
- B A 102 – Exploring Careers in Business
- MATH 201 – Mathematics for Business & Economics (MATH 202 or ALEKS score of 80% or higher is an acceptable substitute. MATH 106 or MATH 140 will be accepted as alternatives to MATH 201 for transfer students.)
- ECONS 101 – Microeconomics OR ECONS 102 – Macroeconomics
- Complete the Carson Career Amplifier Program Year 1
- Have a WSU cumulative GPA of at least 2.50 and not be on academic probation
- Complete at least 27 credit hours
Students must apply to be admitted to the major during the term they anticipate completing the above requirements.
The Carson Career Amplifier Program is a co-curricular program that complements what students are learning in the classroom. Students will develop professional skills through engaging, hands-on experiences.
|7-WEEK COURSES: Offered on a Rotation Schedule, and Require that Students are Admitted to the Major||Spring Session 1|
(Jan. – Feb.)
|Spring Session 2|
(March – May)
|Summer Session 1|
(May – June)
|Summer Session 2|
(June – Aug.)
|Fall Session 1|
(Aug. – Oct.)
|Fall Session 2
(Oct. – Dec.)
|IBUS 482 [M] – International Marketing||No||Yes||No||No||No||No|
|MKTG 368 – Marketing Research||Yes||No||No||No||No||No|
|MKTG 407 – Consumer Behavior||No||No||Yes||No||No||No|
|MKTG 477 – Promotion Management||No||No||No||No||No||Yes|
|MKTG 495 [M] – Marketing Management||No||No||No||Yes||No||No|
The course rotation schedule is provided for planning purposes. New students should refer to their personal planning worksheet created by their Global Campus Academic Advisor for initial planning. Once admitted to the major, students should refer to their Academic Progress Report in myWSU to track their academic progress.
The Courses Below Require Students are Admitted to the Major
6 semester credits. All upper division business courses are 7-weeks.
- Any 300 or 400 level ACCTG, B_LAW, ENTRP, FIN, I_BUS, MGMT, MGTOP, MIS or MKTG course
- *6 credits of additional social sciences or humanities coursework: ANTH, ASIA, CES, CRM_J, DTC, ECONS, ENGLISH, FINE_ART, HISTORY, HUMANITY, PHIL, PSYCH, SOC, H_D, POL_S, and WOMEN_ST
- One of the following Communication courses:
- COM 102 [COMM] – Public Speaking in the Digital Age
- H_D 205 [COMM] – Developing Effective Communication and Life Skills
- 3 credits Written Communications: ENGLISH 402 [WRTG] [M] – Technical and Professional Writing OR ENGLISH 403
- 2.5 cumulative grade point average in all business courses
- Nine upper division (300- and 400-level) courses must be taken at WSU
- 6 credits International Experience Requirement: A variety of options exists to fulfill this requirement, including study abroad, international internships, and approved coursework.
*Cannot be used for any other requirement
Note: Students who have already completed a business degree through WSU may not return to complete a second business major.
Please review the online WSU Catalog for additional information about specific degree requirements.