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in Strategic Communication

Washington State University’s online Master’s Degree in Strategic Communication is designed for those who want to excel in advertising, public relations, corporate communication, and communication management.

Whether you have no training in strategic communication or are a seasoned professional, the degree will advance and energize your career. Our multidisciplinary approach:

  • Offers expertise in new and traditional media, critical for today’s strategic communications
  • Teaches students how to gather and analyze information and use those findings in creating communication campaigns
  • Trains students, in the tradition of Edward R. Murrow, to create messages that are both strategic and responsible
  • Includes weekly online instructor office hours, frequent student self-assessment tools, ongoing interaction with other students, and a cohort structure in which students go through the program with the same group

Multimedia skills

The master’s degree offers hands-on training in the most advanced platforms, tools and techniques. You will work closely with industry professionals and faculty to learn audio and video software, graphic design tools, new media and publication layouts. By the time you are finished, you will have created multimedia materials that are evaluated by peers and produced as portfolio-quality items stored online. This work is tailored to each individual career, or even your specific job needs.

For details about the curriculum, Murrow College faculty who teach the online courses, alumni and FAQs, visit the Murrow College Online MA Strategic Communication website.

Tuition and financial aid

For the latest tuition information, see Global Campus Graduate Tuition. Loans and scholarships are offered through the Office of Student Financial Services.

Get started

Applicants will be evaluated by the Murrow graduate selection committee, which will require official copies of undergraduate transcripts, a cumulative GPA of 3.0 or higher, and a written statement of purpose. GRE scores are NOT required. Please note: This degree will not aid in qualifying graduates for doctoral-level programs at WSU or other institutions.

Apply by April 15 to start in the summer, Aug. 1 to start fall semester, and Dec. 1 to start spring semester. Visit the Online MA Application Process page for details on how to apply.

Program of Study
The degree requires 30 credits. All courses are available online.

Professional Core Courses - 12 credits

  • COM 561: Professional Multimedia Content Creation

  • COM 562: Crisis Communication in Global Contexts

  • COM 563: Ethics for Professionals

  • COM 564: Research Methods for Professionals

Strategic Communication Core Courses - 15 credits

  • COMSTRAT 561: Persuasion for Professional Communicators

  • COMSTRAT 562: Creative Media Strategies & Techniques

  • COMSTRAT 563: Professional Digital Content Promotion

  • COMSTRAT 564: Consumer Behavior and Brand Development

  • COMSTRAT 565: Professional Marketing Communication Management and Campaigns

Capstone Course - 3 credits

  • COMSTRAT 701: Capstone Project/Portfolio Preparation and Presentation

Why the Edward R. Murrow College of Communication?

The Edward R. Murrow College of Communication is among the strongest graduate programs in the nation. In 2012, it was named one of the top 25 U.S. communication programs by NewsPro magazine. In 2010, the National Research Council rankings placed the Murrow College among the top 25 graduate programs in communication. Our clinical faculty remain active in their professional fields, which means you learn cutting-edge technologies and the best practices that give you a key advantage in the workplace.

The Edward R Murrow College of Communication logo

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