Health Communication and Promotion
Washington State University’s online master’s degree in Health Communication and Promotion is designed for those who work in communication and health sciences and are seeking to refresh and update their professional skills to enhance their careers. The program is also ideal for individuals who wish to enter the profession of health communication and promotion by earning trusted credentials from a university noted for excellence in communication studies.
Whether you have no training in health communication or are a seasoned professional, the degree will advance and energize your career. Our multidisciplinary approach:
- Offers expertise in new and traditional media
- Teaches students how to gather and analyze information and use those findings in creating health and public awareness campaigns
- Furthers skills in analyzing information and designing health communication strategies, programs, and initiatives
- Advances student knowledge in communication monitoring, metrics and reporting effectiveness of outreach efforts
- Trains students, in the tradition of Edward R. Murrow, to create messages that are both strategic and responsible
- Includes weekly online instructor office hours, frequent student self-assessment tools, ongoing interaction with other students, and a cohort structure in which students go through the program with the same group
The Online MA in Health Communication and Promotion provides a solid core curriculum, consisting of classes in multimedia content creation, crisis communication, professional ethics, and research methods. In specialized courses in health communication, students will learn health behavior change theories relevant for prevention messaging, message creation and design for effective information distribution, and techniques for effectively communicating health information with specialized populations.
Tuition and financial aid
Applicants will be evaluated by the Murrow graduate selection committee, which will require official copies of undergraduate transcripts, a cumulative GPA of 3.0 or higher, and a written statement of purpose. GRE scores are NOT required. Please note: This degree will not aid in qualifying graduates for doctoral-level programs at WSU or other institutions.
Apply by April 15 to start in the summer, Aug. 1 to start fall semester, and Dec. 1 to start spring semester. Visit the Online MA Application Process page for details on how to apply.
The degree requires 30 credits. All courses are available online.
Professional Core Courses - 12 credits
- COM 561: Professional Multimedia Content Creation
- COM 562: Crisis Communication in Global Contexts
- COM 563: Ethics for Professionals
- COM 564: Research Methods for Professionals
Health Communication and Promotion Core Courses - 15 credits
- COMHLTH 570: Health Communication and Behavior Change
- COMHLTH 571: Communicating Health in Practice
- COMHLTH 572: Communicating Health to Specialized Populations
- COMHLTH 573: Communicating Health in a Digital Landscape
- COMHLTH 574: Health Message Design and Effectiveness
Capstone Course - 3 credits
- COMSTRAT 701: Master's Independent Capstone Project and /or Examination
Please note: The Online MA Health Communication and Promotion is a terminal professional degree program. It is structured to provide opportunities for those interested in career transition or advancement in professional communication positions. The program is non-thesis, involves limited theory, does not include a classroom teaching component or active research assignment, and therefore should not be considered a preparatory stepping stone to most Ph.D. programs or teaching at a collegiate level.
Why the Edward R. Murrow College of Communication?
The mission of the Edward R. Murrow College of Communication is to expand Edward R. Murrow’s legacy through the embodiment of his values and expertise to serve the evolving fields of communication and mass communication. To accomplish this mission the College facilitates articulate, effective, ethical communication on the part of individuals and institutions in the service of just democratic societies.
Health communication and promotion is a major emphasis in Murrow College. More than a dozen faculty members study, publish and teach in areas related to health communication and promotion. The Murrow Center for Media and Health Promotion Research is also housed within the College. The MA in Health Communication and Promotion supports WSU’s commitment to offering health education to students worldwide.